Informed, balanced design choices produce fast, efficient, easily maintained websites that present information and image quickly and accurately. A good approach:

• avoids distractions in the user interface and the code behind it
• provides basic features for the broadest audience and progressively enhances pages with appropriate dynamic HTML that improves the interface for visitors with current browsers
• uses modern, reliable technologies and approaches
• balances features with accessiblity and maintainability
• crafts pages friendly to search engines (which will more likely generate greater traffic)
• validates to World Wide Web Consortium (W3C) standards to improve reliability and likely compatibility with future browsers

The result of this approach: fast prototyping that leads to successful websites that are visually appealing and easily navigable, that provide uncompromised, reliable performance, that are easy to maintain, and that deliver dynamic, accurate information which communicate the site’s message effectively. next...