By making smart choices throughout development based on a thorough understanding of available technologies, customers get a better website: faster, more reliable, less demanding on resources, easier to maintain, and more likely to be viewed and used.

Good webpage design focuses on content, not clutter: start with a sleek, compact, functional layout, enhance the content with images and color, and balance appeal with performance and accessibility.

Client side: XHTML, CSS, JavaScript, AJAX, JSON, Flash/ActionScript, XML; JavaScript frameworks jQuery, YUI, Scriptaculous, Prototype, DOMAssistant, Ext.

Server side: PHP, PEAR, MySQL, Apache, Linux/Unix, RSS; web frameworks Ruby on Rails, Django/Python; open source applications.

Desktop: Photoshop, Illustrator, Fireworks, Flash, and Audacity.