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n o r t h i c a

c o u n t e r p o i n t

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

Will RogersWill Rogers (1879–1935)

It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.

John Kenneth GalbraithJohn Kenneth Galbraith (1908–2006)


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